A famous global brand that is present on large markets like Asia, USA and Europe has decided in 2010 to facelift its old Italian website since that was its country of origin.

Later, in 2011, it cautiously embraced the SEO based online advertising.


We need to point out that this is a company that had one highly effective advertising channel addressing its customers: television - by using celebrities from the showbiz, movie and music industries.


Another way of presenting the new furniture collections and trends was by Chateau d'Ax yearly presence at Salone del Mobile Fiera di Milano.


The company has been successful without any online presence until 2010. Its main viewpoint was to franchise through Italy and all over the world and to use TV and Outdoor channels during high seasons.

The challenge

2011 came with new challenges and high competition through online media. Time has come for change and new visions, new strategies and new channels of addressing both the loyal target and the new one that needs to become acquainted with the brand on other channels than the traditional ones.

Solution and results

Throughout the 7 years of partnership, our team has contributed to a significant growth of this famous brand in the online environment.
We took over its websites from
Italy
Spain
French Belgium
Dutch Belgium
Portugal

Social media - Facebook, SEO and e-mail marketing strategies have been taken over and they were implemented by our Cluj team while other marketing services were being managed by the team in Italy.

Yearly progress:
Italy
Spain
French Belgium
Dutch Belgium
Portugal

Online brand search exponential increase:
Italy
Spain
French Belgium
Dutch Belgium
Portugal


Solution and results

Over 2000 general keywords, lonk tail, money keywords have been displayed, such as: divani, cucine, cucine moderne and others that have previously encountered strong competition on the Google.it search engine.
All expressions have been optimized for the other countries' search engines, too, using their language:
Google.it, Google.es, Google.be, Google.pt. We've teamed up with local partners for Dutch and Portuguese language.

All these platforms continue to perform well despite the increasingly smart competition joining the online.

To conclude, the initial progress was made by testing SEO on the Italian platform. This was a smart move made by the company's CEO who has managed to fully transform the organization since delving into the online and all the decision-making needed is usually done long before displaying everything in a showroom, and before contacting a certain brand. One might say that embracing the new advertising ways of Digital Marketing along the traditional ones has been Life Changing for Chateau d'Ax.